A summary of the essential step by step process your business must follow to be successful online.
Get this wrong and you will regret it as this has been proven to have the maximum impact on your business`s growth potential.
1) Keyword research
2) Competitive Analysis
3) Creation or upgrade of your website based on advanced conversion design principles (Not what you web developer looks at most of the time)
Install Google Analytics (Its completely free and worth $1000`s)
On page optimisation
4) Test which keyword phrases actually convert into a qualified lead or sale using pay per click first.
5) SEO - The left hand side of Google once you know which keyword phrases actually convert.
If you take 6,12, 18, 24 months to get your keyword phrases found on Google and then it does not convert how frustrated will you be not to mention how much money you will have sated paying an SEO company to get you found on Google
6) Track and test what works that could increase your conversion by 2%+ just by chugging your call to action, guarantee or offer
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