The University of Wisconsin - Whitewater's Department of Marketing is creating ethical marketing professionals with creativity, analytical ability, and presentation skills. Marketing is an interesting career that allows individuals to use their strategic and people skills in conjunction with their business expertise.
The Department of Marketing offers students two unique emphases for the BBA, or you may take a general marketing major as well. The emphases are:
Direct and Internet Marketing
This major prepares students for careers as market analysts, retail managers or buyers, product managers, Internet marketers, or sales managers.
For more information please visit www.uww.edu/cobe