When it comes to marketing, a college or university teaches “theory”, as opposed to what’s been proven to work.
Most marketing professors teaching in a traditional academic setting have never built a business of their own. They’re not in the trenches writing sales copy, split testing, running ad campaigns, creating email copy and building an autoresponder sequence.
Marketing changes every three months and is constantly evolving. They’re not keeping up with current marketing trends such as native advertising or building out a sales funnel.
What they are doing is regurgitating marketing “theory” that has been in textbooks for the past 20 years. A lot of that information is outdated and will not serve you.
Check out this article on the Most Effective Way to Learn Internet Marketing - http://nonjobs.com/summit/2014-experience/learn-internet-marketing