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If I Build It, Who Will Come? Purpose-Driven Content Marketing Strategies for 2015



Online marketers continue to invest heavily in content, despite the fact that fewer than 1 in 4 businesses report a demonstrable return on their content marketing investment.

Why do so many content marketing campaigns fail? What separates the successful content strategies from the ones that go nowhere?

Join Page One Power and SEMrush (previously aired on Tuesday, February 3rd 2015) for a discussion on how you can rise above the deluge of marketers who are “creating content simply for the sake of content," and supercharge your marketing efforts by employing a purpose-driven strategy designed to meet multiple objectives.

In this webinar, you will learn:

- How content marketing and link building are different -- yet highly complementary -- marketing tactics
- How to create content specifically designed to attract links and boost organic search traffic
- How link building is a crucial element of any content distribution plan