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Key Elements of a Strategic Internet Marketing Plan



Key elements of your internet marketing plan. You must focus on when developing a internet marketing plan for your business include: content creation, Search engine optimization, promotion and strategy analysis.

Let's discuss each element individually:

Create Killer Content
Quality and original content creation is an important element of your internet marketing plan. If you have a business website and an official business blog, you must update it with quality content. I would recommend atleast 2 to 3 times per week. Creating a blog is one of the best ways to create new content for your website. In my one on one coaching program I will show you how you can create quality content with littrally no effort. The reason is that Google algorithms give more priority to regularly updated and quality content. In future blogs this month I will go into more detail. Frequent content posting encourages search engine crawlers to crawl your site. And the more it is crawled the easier it will be for your site to show in the top SERP results.
Search Engine Optimization
Studies show that web users only browse through the first 2 pages of search engine results to make their purchase decision. So, to make sure you don't lose your potential customers to your competitors just because you weren't in the top SERP results, SEO is a must. You need to choose the right SEO strategies to increase your search engine ranking and enjoy outstanding online visibility. The best way to do this is to choose the most searched industry keywords and phrases and insert them in the content you float over the web. Also, you can also try other strategies like popularity link building, PPC ads, email marketing and optimizing your website design through inserting the right keywords in Meta tags which are crawled by the search engine spiders.
Promote Your Business on Social Media
To enjoy online business success, you need to tap into social media. You need to be active on social media platforms to keep your audience hooked. Did you know more than 1 billion people use social media websites? Make sure you have social media sharing buttons on your website and also whatever you post on your official blog, make sure you post it on your social media pages too. My technology company CMS Technology Solutions creates websites that allow you to automatically post your blogs to all of your social media accounts when you you post your blog to your site. This automated process makes is easy for you to distribute your content.
Analyze Your Internet Marketing Plan
What may work today, may not be effective tomorrow, so to spear through competition, analyze your internet marketing plan monthly. Use tools like Google Analytics and observe your site's bounce rate, conversion rate, click through rate and social media users to find out your areas of improvement and re-strategize.
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