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Planning & Integrating Targeted Internet Marketing Campaigns

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http://www.advmediaproductions.com/search-engine-marketing-plan.html

Integrated Internet Marketing
Part 1—Planning & Integrating a Targeted Internet Marketing Campaign

Louise Rijk, VP of Marketing & Sales at Advanced Media Productions, presents a guest lecture at Bentley College, where she discusses the components of an integrated marketing campaign, including email, search and affiliate marketing.